Is it the best for barista robots to serve like humans? A multidimensional anthropomorphism perspective

• Published in: International journal of hospitality management Vol. 108; p. 103358
• Main Authors: Kim, Taejin, Lee, One-Ki Daniel, Kang, Juyoung
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.01.2023
• Subjects: Anthropomorphism; Autonomy; Café; Service robot; Uncanny valley; Visual features; Uncanny valley; Autonomy; Service robot; Visual features; Anthropomorphism; Café

The COVID-19 pandemic has accelerated the use of contactless service robots in hospitality industries. However, the key drivers of consumer behaviors against service robots have been ill-understood. This study examines the interactive relationships between the physical (visual features) and psycholo...