Notice and consent in a world of Big Data

• Published in: International data privacy law Vol. 3; no. 2; pp. 67 - 73
• Main Authors: Cate, F. H., Mayer-Schonberger, V.
• Format: Journal Article
• Language: English
• Published: Oxford Oxford Publishing Limited (England) 01.05.2013
• Subjects: Attorneys; Big Data; Cloud computing; Consent; Data integrity; Marketing; Personal information; Privacy; Public interest; Right of privacy; Studies; Websites; Europe

Nowadays individuals are often presented with long and complex privacy notices routinely written by lawyers for lawyers, and are then requested to either consent or abandon the use of the desired service. The over-use of notice and consent presents increasing challenges in an age of Big Data. These...