APA (7th ed.) Citation

Kim, J., Liu, J., & Chang, S. R. (2022). Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does it Affect Viewer Stickiness and Purchase Intention? Asia Marketing Journal (Online), 24(2), 39-50. https://doi.org/10.53728/2765-6500.1587

Chicago Style (17th ed.) Citation

Kim, Jeeyeon, Jui-Ting Liu, and Sue Ryung Chang. "Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchase Intention?" Asia Marketing Journal (Online) 24, no. 2 (2022): 39-50. https://doi.org/10.53728/2765-6500.1587.

MLA (9th ed.) Citation

Kim, Jeeyeon, et al. "Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchase Intention?" Asia Marketing Journal (Online), vol. 24, no. 2, 2022, pp. 39-50, https://doi.org/10.53728/2765-6500.1587.