APA (7th ed.) Citation

Saini, G. K., Sahay, A., & Kalyanaram, G. (2019). How do complementarity and discount choices interact with latitude of price acceptance in price bundling? The Journal of consumer marketing, 36(7), 962-976. https://doi.org/10.1108/JCM-07-2018-2789

Chicago Style (17th ed.) Citation

Saini, Gordhan K., Arvind Sahay, and Gurumurthy Kalyanaram. "How Do Complementarity and Discount Choices Interact with Latitude of Price Acceptance in Price Bundling?" The Journal of Consumer Marketing 36, no. 7 (2019): 962-976. https://doi.org/10.1108/JCM-07-2018-2789.

MLA (9th ed.) Citation

Saini, Gordhan K., et al. "How Do Complementarity and Discount Choices Interact with Latitude of Price Acceptance in Price Bundling?" The Journal of Consumer Marketing, vol. 36, no. 7, 2019, pp. 962-976, https://doi.org/10.1108/JCM-07-2018-2789.