An empirical analysis of rural farmers’ financing intention of inclusive finance in China The moderating role of digital finance and social enterprise embeddedness

• Published in: Industrial management + data systems Vol. 119; no. 7; pp. 1535 - 1563
• Main Authors: Aisaiti, Gulizhaer, Liu, Luhao, Xie, Jiaping, Yang, Jun
• Format: Journal Article
• Language: English
• Published: Wembley Emerald Group Publishing Limited 12.08.2019
• Subjects: Attitudes; Commercial banks; Consumer behavior; Consumers; Customer services; Customers; Dependent variables; Economic growth; Empirical analysis; Entrepreneurship; Farmers; Finance; Financial institutions; Financial services; Financing; Gender; Independent variables; Investigations; Market segments; Microfinance; Perceptions; Population; Poverty; Quality of service; Risk management; Risk perception; Rural areas; Social factors; Social psychology; Variables; China

Purpose The purpose of this paper is to investigate and understand China’s rural farmers’ financing intention of inclusive finance, and it examines related drivers like knowledge of inclusive finance, perceived benefits and perceived risks of ordering finance. Besides, the social enterprise embedded...