Beyond Covid-19: The Future of Festivals in Calabarzon, Philippines

• Published in: International Journal of Professional Business Review Vol. 8; no. 5; p. e01395
• Main Authors: Luna, Ande M., Dizon, Josefina T., Corpuz, Jaysi T., Flordeliza, Myra A., Espiritu, Patrick John S.
• Format: Journal Article
• Language: English
• Published: 12.05.2023
• Subjects: Community Development; Festivals; Pandemic; Post; Qualitative Research; Snowball Sampling

Purpose: This study aims to determine or forecast the willingness of regular participants of festivals to attend or join events festivals in the post-COVID-19 scenario. Specifically, it aimed to 1.) identify the perceived future of festivals in the post-pandemic scenario and if people are still will...