Are attitudes to people with learning disabilities negatively influenced by charity advertising? An experimental analysis

• Published in: Disability & society Vol. 9; no. 2; pp. 207 - 222
• Main Authors: Doddington, K., Jones, R.S.P., Miller, B.Y.
• Format: Journal Article
• Language: English
• Published: Abingdon, UK Taylor & Francis Group 01.01.1994; Carfax Pub. Co
• Subjects: Advertising; Attitudes; Charities; Factors; Learning disabled people

This paper investigated the hypothesis that the images presented by charity posters can have an effect on attitudes towards those that they portray. Ninety-nine school-children were shown one of two MENCAP posters; one from a much-criticised campaign in the 1980s and one a poster from the 1991 campa...