Predictive Modeling in Marketing Ensemble Methods for Response Modeling

• Published in: Die Unternehmung (Bern) Vol. 75; no. 3; pp. 376 - 396
• Main Authors: Werb, Gabriela Alves, Schmidberger, Martin
• Format: Journal Article
• Language: English
• Published: Baden-Baden Nomos Verlagsgesellschaft mbH 01.01.2021; Nomos Verlagsgesellschaft mbH und Co KG
• Subjects: Artificial intelligence; Artikel; Customers; Decision making; Machine learning; Marketing; Neural networks; Sales forecasting

Ensemble methods have received a great deal of attention in the past years in several disciplines. One reason for their popularity is their ability to model complex relationships in large volumes of data, providing performance improvements compared to traditional methods. In this article, we impleme...