A Model for New Product Development in Business Companies Based on Grounded Theory Approach and Fuzzy Method

• Published in: Journal of Computational and Cognitive Engineering Vol. 2; no. 2; pp. 124 - 132
• Main Authors: Nezhadkian, Mahyar, Azimi, Seyed Mohammadtaghi, Ferro, Andrea, Nafei, Amir Hossein
• Format: Journal Article
• Language: English
• Published: 18.05.2023

This study aims to provide a model for new product development in business companies with a grounded theory approach and Fuzzy method. The present study was performed in the framework of a qualitative approach using the grounded theory method, and the required data were collected using in-depth inte...