Getting a job via career-oriented social networking markets
While career-oriented social networking markets (CSNM) such as LinkedIn or XING are increasingly appreciated by a large number of internet users, our understanding of CSNM benefits and factors influencing the intention to use CSNM for a job search is very limited. For theoretical work on CSNM I exte...
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Published in | Electronic markets Vol. 27; no. 4; pp. 371 - 385 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
Heidelberg
Springer Nature B.V
01.11.2017
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Subjects | |
Online Access | Get full text |
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Summary: | While career-oriented social networking markets (CSNM) such as LinkedIn or XING are increasingly appreciated by a large number of internet users, our understanding of CSNM benefits and factors influencing the intention to use CSNM for a job search is very limited. For theoretical work on CSNM I extend Venkatesh’s et al. UTAUT2 model by presenting a new concept considering a user’s ties based on Granovetter’s social network theory. The evaluation of the extended model, which asks users of CSNM about their job search behavior and their search success, shows a predictive quality increase from 19.0 percent to 80.5 percent. Post hoc analyses reveal a substantial negative relationship between the number of a user’s ties and its job search success, which supports the experience of practitioners but contradicts scholarly findings. A level of about 150 contacts is most effective in terms of getting job offers, which confirms Dunbar’s number. The results are useful for scholars and practitioners. |
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ISSN: | 1019-6781 1422-8890 |
DOI: | 10.1007/s12525-017-0248-3 |