Is marketing digitization important?

• Published in: International journal of data and network science (Print) Vol. 6; no. 3; pp. 813 - 822
• Main Authors: Suasana, I Gst. A. Kt. Gd, Warmika, I Gde Ketut, Ekawati, Ni Wayan, Rastini, Ni Made
• Format: Journal Article
• Language: English
• Published: Growing Science 2022

Small industries tend to achieve marketing performance harder than their bigger counterparts, constrained by limited resources when compared to large businesses, especially during the Covid-19 pandemic. These constraints seem to still be relatively difficult to find a way out and result in low marke...