APA (7th ed.) Citation

Saleem, F. (2017). The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth. Lahore.j.bus, 5(2), 45-66. https://doi.org/10.35536/ljb.2017.v5.i2.a3

Chicago Style (17th ed.) Citation

Saleem, Farida. "The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth." Lahore.j.bus 5, no. 2 (2017): 45-66. https://doi.org/10.35536/ljb.2017.v5.i2.a3.

MLA (9th ed.) Citation

Saleem, Farida. "The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth." Lahore.j.bus, vol. 5, no. 2, 2017, pp. 45-66, https://doi.org/10.35536/ljb.2017.v5.i2.a3.