Empirical Analysis of Ticket-Sales Strategies in the Live Entertainment Market

This paper proposes a concrete ticket-sales strategy in the live entertainment market by verifying the effectiveness of hybrid sales, which combine auction sales and uniform pricing methods, based on actual performances held in Japan. To conduct the social simulation of hybrid ticket-sales, we calcu...

Full description

Saved in:
Bibliographic Details
Published inJournal of advanced computational intelligence and intelligent informatics Vol. 29; no. 4; pp. 803 - 810
Main Authors Motodaka, Katsuki, Hasuike, Takashi
Format Journal Article
LanguageEnglish
Published Tokyo Fuji Technology Press Co. Ltd 20.07.2025
Subjects
Audiences
Customer satisfaction
Customers
Effectiveness
Empirical analysis
Entertainment
Optimization
Pricing
Profits
Revenue
Sales
Seats
Simulation
Theater
Utility functions
Online AccessGet full text

Cover

Be the first to leave a comment!
You must be logged in first