The growing influence of social and digital media Impact on consumer choice and market equilibrium

• Published in: British food journal (1966) Vol. 119; no. 8; pp. 1766 - 1780
• Main Authors: Russo, Carlo, Simeone, Mariarosaria
• Format: Journal Article
• Language: English
• Published: 01.01.2017

Purpose The purpose of this paper is to devise and then test a theoretical model to illustrate the effects of the increasing importance of social media on consumer behavior and market equilibrium in differentiated food industries. Design/methodology/approach The authors use game theory to model the...