Examining Speech Acts in Jordanian Advertising: Pragmatic Functions, Linguistic Features, and Rhetorical Devices - Rababah, Luqman (Journal of ethnic and cultural studies, 2023)
Keywords: Advertising; Brand loyalty; Communication; Consumer goods; Consumers; Cultural differences; Culture; Customers; Data Analysis; Decision making; Emotions; Informed consent; Language; Linguistics; Literature reviews; Marketing; Metaphor; Original Manuscript; Power; Pragmatics; Researcher subject relations; Speech; Speech Acts; Taxonomy; Technology; Television advertising