Applicability of Unified Theory of Acceptance and Use of Technology Extended to the Consumer Use Context (UTAUT2) in Brazil: An Evaluation of the Model Using a Sample of Internet Users on Smartphones

• Published in: Revista de administração da UFSM Vol. 7; no. 2; pp. 332 - 348
• Main Authors: Faria, Luiz Henrique Lima, Giuliani, Antônio Carlos, Pizzinatto, Nadia Kassouf, Pizzinatto, Andrea Kassouf
• Format: Journal Article
• Language: English
• Published: Universidade Federal de Santa Maria 10.06.2014
• Subjects: Acceptance and Use of Technology; Smartphones; Structural Equation Analysis

This study, using a sample of internet users on smartphones, analyzed through UTAUT2 model in order to test the validity of their constructs in Brazil. We sought to thereby expand the understanding of individual acceptance and use of technology in the context of consumption, evaluating a new model i...