A Study of the Mechanism of Environmental Education and Awe on Tourists' Pro‐Environmental Behavior

• Published in: The international journal of tourism research Vol. 27; no. 2
• Main Authors: Yin, Chengqiang, Li, Wenming, Yang, Xingzhu
• Format: Journal Article
• Language: English
• Published: Chichester, UK John Wiley & Sons, Inc 01.03.2025; Wiley Periodicals Inc
• Subjects: awe; Behavior; cognitive behavioral model; Environmental education; pro‐environmental behavior; Structural equation modeling; Tourism

ABSTRACT This study investigates how amalgamation of environmental education and awe influences pro‐environmental behavior through the formulation of two models: Model A, which focuses on environmental education, and Model B, which emphasizes awe. Using 300 survey responses and PLS‐SEM, this study a...