APA (7th ed.) Citation

Lee, C. (2016). The Impact of Product Involvement on Reciprocal Effect in Co-branding. ASIA MARKETING JOURNAL, 18(3), 19-34. https://doi.org/10.15830/amj.2016.18.3.19

Chicago Style (17th ed.) Citation

Lee, Chia-Lin. "The Impact of Product Involvement on Reciprocal Effect in Co-branding." ASIA MARKETING JOURNAL 18, no. 3 (2016): 19-34. https://doi.org/10.15830/amj.2016.18.3.19.

MLA (9th ed.) Citation

Lee, Chia-Lin. "The Impact of Product Involvement on Reciprocal Effect in Co-branding." ASIA MARKETING JOURNAL, vol. 18, no. 3, 2016, pp. 19-34, https://doi.org/10.15830/amj.2016.18.3.19.