Structural relationship between perceived value, subject norms, consumer satisfaction, and intention to continue using virtual reality for sports viewing - Peng, Jin; Oh, Eung-Soo (Journal of Asian scientific research (Online), 2024)
Keywords: Audiences; Computer applications; Consumer behavior; Consumers; COVID-19; Customer satisfaction; Hypotheses; Impact analysis; Norms; Pandemics; Roles; Technology Acceptance Model; User experience; Viewing; Virtual reality