Consumers' Intention to Use Drone Food Delivery Service: Belief-Desire-Intention Model and Big Five Personality Traits Approach

• Published in: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE) pp. 188 - 192
• Main Authors: Ling, Alvin, Sia, Joseph, Ho, Jie Min
• Format: Conference Proceeding
• Language: English
• Published: IEEE 14.07.2023
• Subjects: Accidents; Air pollution; Atmospheric modeling; behavioral intention; Behavioral sciences; belief; belief-desire-intention model; big five personalities; desire; drone food delivery service; Drones; Government

Delivery accidents, pollution, and deaths in Malaysia have highlighted the need for safer alternatives like drone food delivery services (DFDS). However, the impact of consumers' personality traits on their intention to use DFDS is not well understood. This study uses the belief-desire-intentio...