Promoting dietary self-efficacy through social support: An application to online weight-loss communities

• Published in: Recherche et applications en marketing (English edition) Vol. 39; no. 1; pp. 8 - 35
• Main Authors: Gallin, Steffie, Balbo, Laurie, Lichtlé, Marie-Christine
• Format: Journal Article
• Language: English
• Published: London, England SAGE Publications 01.03.2024
• Subjects: social support; food well-being; identification; mixed methods; norms; self-efficacy; online communities; diet; food

An increase in the number of individuals trying to lose weight has enabled the development of online weight-loss support communities (Weight Watchers, Dukan, etc.). This research aims to study whether and how social support in these communities affects dietary self-efficacy to improve individuals’ f...