The Contingent Effect of Marketing Alliances on Firm Profitability

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Bibliographic Details
Published inASIA MARKETING JOURNAL Vol. 16; no. 4; pp. 19 - 37
Main Author Lee, Jongkuk
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 31.01.2015
Subjects
industry turbulence
marketing alliances
R&amp
D intensity
industry competitiveness
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