The Contingent Effect of Marketing Alliances on Firm Profitability

Saved in:
Bibliographic Details
Published inASIA MARKETING JOURNAL Vol. 16; no. 4; pp. 19 - 37
Main Author Lee, Jongkuk
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 31.01.2015
Subjects
industry turbulence
marketing alliances
R&amp
D intensity
industry competitiveness
Online AccessGet full text

Cover

More Information
ISSN:1598-7868
2765-6500
DOI:10.15830/amj.2015.16.4.19