APA (7th ed.) Citation

Lee, J. (2015). The Contingent Effect of Marketing Alliances on Firm Profitability. ASIA MARKETING JOURNAL, 16(4), 19-37. https://doi.org/10.15830/amj.2015.16.4.19

Chicago Style (17th ed.) Citation

Lee, Jongkuk. "The Contingent Effect of Marketing Alliances on Firm Profitability." ASIA MARKETING JOURNAL 16, no. 4 (2015): 19-37. https://doi.org/10.15830/amj.2015.16.4.19.

MLA (9th ed.) Citation

Lee, Jongkuk. "The Contingent Effect of Marketing Alliances on Firm Profitability." ASIA MARKETING JOURNAL, vol. 16, no. 4, 2015, pp. 19-37, https://doi.org/10.15830/amj.2015.16.4.19.