Neurointerview as the latest method of marketing research

• Published in: Вестник университета no. 6; pp. 61 - 70
• Main Authors: Nikonorov, V. M., Miroshnichenko, D. V., Nikiforova, A. V.
• Format: Journal Article
• Language: Russian
• Published: Publishing House of the State University of Management 06.08.2025
• Subjects: application development; artificial neural networks; deep learning; desktop application; marketing; marketing research; python

The modern marketing paradigm requires not only data collection, but also a deeper understanding of the emotional component of consumer behavior. An innovative approach to marketing research such as neurointerview has been presented. This approach combines traditional in terviewing methods with adva...