An examination on ‘website accessibility’ for active engagement of visually impaired e-commerce customers

• Published in: Technology and disability Vol. 33; no. 3; pp. 187 - 193
• Main Authors: Santoki, Smita, Patvardhan, Neha
• Format: Journal Article
• Language: English
• Published: 17.08.2021

BACKGROUND: The dominance of a digital wave is being felt in every sphere of the industry, and has been a big boon for online shoppers today. However, companies tend to ignore a section of their customer base, i.e. those who are visually impaired; although there are well-established standards set by...