The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue
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| Published in | ASIA MARKETING JOURNAL Vol. 16; no. 4; pp. 1 - 18 |
|---|---|
| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
한국마케팅학회AMJ
31.01.2015
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| Subjects | |
| Online Access | Get full text |
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| Author | Hwa-Kyung Kim Insuk Hwang |
|---|---|
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| Keywords | A Retrieval Cue Familiarity Background Music Congruency |
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| Title | The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue |
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