APA (7th ed.) Citation

Hwang, I., & Kim, H. (2015). The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue. ASIA MARKETING JOURNAL, 16(4), 1-18. https://doi.org/10.15830/amj.2015.16.4.1

Chicago Style (17th ed.) Citation

Hwang, Insuk, and Hwa-Kyung Kim. "The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue." ASIA MARKETING JOURNAL 16, no. 4 (2015): 1-18. https://doi.org/10.15830/amj.2015.16.4.1.

MLA (9th ed.) Citation

Hwang, Insuk, and Hwa-Kyung Kim. "The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue." ASIA MARKETING JOURNAL, vol. 16, no. 4, 2015, pp. 1-18, https://doi.org/10.15830/amj.2015.16.4.1.