THE IMPACT OF KPIS ON OPERATIONAL EFFICIENCY AND COMPETITIVE ADVANTAGE IN TRADING ENTERPRISES

• Published in: Соціальна економіка no. 68; pp. 167 - 178
• Main Authors: Rekunenko, Іhor, Kobushko, Iana, Shubenko, Roman
• Format: Journal Article
• Language: English; Ukrainian
• Published: V. N. Karazin Kharkiv National University 31.12.2024
• Subjects: competitive advantage; firm performance; key performance indicators; operational efficiency; trading enterprises

This study investigates the impact of key performance indicators on operational efficiency and competitive advantage in trading enterprises, using secondary data and econometric modeling. Analyzing data from 50 firms across seven countries over a five-year period (2019-2023), the research employs a...