Laypersons’ understanding of statistical concepts commonly used in prescription drug promotion: A review of the research literature

• Published in: Research in social and administrative pharmacy
• Main Authors: Yount, Naomi Dyer, Osafo-Darko, Benedicta, Burns, Willow, Johnson, Maurice C., Betts, Kevin R., Sullivan, Helen W.
• Format: Journal Article
• Language: English
• Published: United States Elsevier Inc 03.09.2024
• Subjects: Literature review; Probability; Risk communication; Risk comprehension; Statistics; Understanding risk; Literature review; Probability; Risk communication; Statistics; Risk comprehension; Understanding risk

The prevalence of direct-to-consumer (DTC) advertising for prescription drugs has led to concerns about how consumers interpret the medical information conveyed in these ads. One strategy for improving lay understanding of medical information involves incorporating quantitative information about a t...