Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi Karawang

• Published in: Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 4; no. 1; pp. 24 - 32
• Main Authors: Juwita, Ayu, Faddila, Syifa Pramudita
• Format: Journal Article
• Language: English
• Published: Magister Manajemen Fakultas Ekonomi Universitas Andalas 21.06.2023
• Subjects: harga dan kualitas produk; keputusan pembelian; perilaku konsumen

This study aims to determine: (1) the effect of price on purchasing decisions (2) the effect of product quality on purchasing decisions (3) the effect of price and product quality together on purchasing decisions of Caffe Kenalin, Karawang Coffee. The subjects of this study consisted of 60 customers...