Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi Karawang

This study aims to determine: (1) the effect of price on purchasing decisions (2) the effect of product quality on purchasing decisions (3) the effect of price and product quality together on purchasing decisions of Caffe Kenalin, Karawang Coffee. The subjects of this study consisted of 60 customers...

Full description

Saved in:
Bibliographic Details
Published inJurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 4; no. 1; pp. 24 - 32
Main Authors Juwita, Ayu, Faddila, Syifa Pramudita
Format Journal Article
LanguageEnglish
Published Magister Manajemen Fakultas Ekonomi Universitas Andalas 21.06.2023
Subjects
harga dan kualitas produk
keputusan pembelian
perilaku konsumen
Online AccessGet full text

Cover

Abstract This study aims to determine: (1) the effect of price on purchasing decisions (2) the effect of product quality on purchasing decisions (3) the effect of price and product quality together on purchasing decisions of Caffe Kenalin, Karawang Coffee. The subjects of this study consisted of 60 customers of Caffe Kenalin's Coffee. Data collection techniques using questionnaires and documentation. Test the validity of the instrument items using Product Moment correlation and reliability testing using Alpha Cronbach. Analysis prerequisite test consists of normality test, linearity test, and multicollinearity test. Data analysis in order to answer research questions consisted of simple regression analysis and multiple regression analysis.
AbstractList This study aims to determine: (1) the effect of price on purchasing decisions (2) the effect of product quality on purchasing decisions (3) the effect of price and product quality together on purchasing decisions of Caffe Kenalin, Karawang Coffee. The subjects of this study consisted of 60 customers of Caffe Kenalin's Coffee. Data collection techniques using questionnaires and documentation. Test the validity of the instrument items using Product Moment correlation and reliability testing using Alpha Cronbach. Analysis prerequisite test consists of normality test, linearity test, and multicollinearity test. Data analysis in order to answer research questions consisted of simple regression analysis and multiple regression analysis.
Author Juwita, Ayu
Faddila, Syifa Pramudita
Author_xml – sequence: 1
  givenname: Ayu
  surname: Juwita
  fullname: Juwita, Ayu
– sequence: 2
  givenname: Syifa Pramudita
  surname: Faddila
  fullname: Faddila, Syifa Pramudita
BookMark eNpNkE1OwzAQhS0EEqX0Bix8gQT_O1mi8tOqleiirK1JbKcpaVLZjRBH4hxcjLRFiM3M07yZT5p3gy7brnUI3VGSMkm0vt_FWKQipSkTCWcpI4xfoBHTQiUqU9nlP32NJjFuCSEsy7nO1AjZlWsrCP0GzyBUgB-hxYsemvoAEa9CZ_t3vHZhAxb2eOH2_aGPw8rK7QrX1Ec1OHgK_vtrsNvhsMXztsaLbj8UCPABbXWLrjw00U1--xi9PT-tp7Nk-foynz4sk5JKzZOMU69cpj1RnJaylEJqktvCF0oqWqisAD98R5lVDgiBzJVU08JJSopcOs_HaH7m2g62Zh_qHYRP00FtToMuVAbCoS4bZ6R1PCdSlDK3IpcMPAFnB4iWJUjJB5Y4s8rQxRic_-NRYk7Bm2PwRhhqmDCcmWPw_AerGHmY
ContentType Journal Article
DBID AAYXX
CITATION
DOA
DOI 10.25077/mssb.4.1.24-32.2023
DatabaseName CrossRef
DOAJ Directory of Open Access Journals
DatabaseTitle CrossRef
DatabaseTitleList
CrossRef
Database_xml – sequence: 1
  dbid: DOA
  name: DOAJ Directory of Open Access Journals
  url: https://www.doaj.org/
  sourceTypes: Open Website
DeliveryMethod fulltext_linktorsrc
EISSN 2746-6868
EndPage 32
ExternalDocumentID oai_doaj_org_article_5de39054c59d4952af0aed5ef75ca553
10_25077_mssb_4_1_24_32_2023
GroupedDBID AAYXX
ALMA_UNASSIGNED_HOLDINGS
CITATION
GROUPED_DOAJ
M~E
ID FETCH-LOGICAL-c1573-831f6e87f0631c5c545709dbfb6561b68baf20212d6ea00a8ec171be510b95ef3
IEDL.DBID DOA
ISSN 2746-6868
IngestDate Wed Aug 27 01:30:27 EDT 2025
Thu Jul 31 00:38:58 EDT 2025
IsDoiOpenAccess true
IsOpenAccess true
IsPeerReviewed false
IsScholarly true
Issue 1
Language English
License http://creativecommons.org/licenses/by-nc-sa/4.0
LinkModel DirectLink
MergedId FETCHMERGED-LOGICAL-c1573-831f6e87f0631c5c545709dbfb6561b68baf20212d6ea00a8ec171be510b95ef3
OpenAccessLink https://doaj.org/article/5de39054c59d4952af0aed5ef75ca553
PageCount 9
ParticipantIDs doaj_primary_oai_doaj_org_article_5de39054c59d4952af0aed5ef75ca553
crossref_primary_10_25077_mssb_4_1_24_32_2023
PublicationCentury 2000
PublicationDate 2023-06-21
PublicationDateYYYYMMDD 2023-06-21
PublicationDate_xml – month: 06
  year: 2023
  text: 2023-06-21
  day: 21
PublicationDecade 2020
PublicationTitle Jurnal Manajemen Stratejik dan Simulasi Bisnis
PublicationYear 2023
Publisher Magister Manajemen Fakultas Ekonomi Universitas Andalas
Publisher_xml – name: Magister Manajemen Fakultas Ekonomi Universitas Andalas
SSID ssj0002893786
Score 2.2235723
Snippet This study aims to determine: (1) the effect of price on purchasing decisions (2) the effect of product quality on purchasing decisions (3) the effect of price...
SourceID doaj
crossref
SourceType Open Website
Index Database
StartPage 24
SubjectTerms harga dan kualitas produk
keputusan pembelian
perilaku konsumen
Title Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi Karawang
URI https://doaj.org/article/5de39054c59d4952af0aed5ef75ca553
Volume 4
hasFullText 1
inHoldings 1
isFullTextHit
isPrint
link http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1NT9wwELUQJy6oFVRd2iIfuJrGsR07R0CghRXVHlhpb9Y4Hi9t1bDaD_XG_-F38McYJ0u1PXHh4kMcRdabWPNeMvPM2IkJBiBVpYiqKYSmFCRARilS5ZwxqCLG3O98-6MaTvTN1Ey3jvrKNWG9PXAP3HcTkWS50Y2pI5H5ElIBGA0maxowpvP5pJy3JaZ-9b_PlHVV3ytHWd6SwF8uw6k-JU2ohcotWKX6LxdtWfZ3ueXqA9vfkEJ-1i_mI9vB9oDFMbYzWKzv-TAfRsspPnzUtUDCko-zUetvfoeLe4gw5yOcr1e5wIaP8U_A_O2Cj2mGX0B6fqLpzLdbft3-5KOHOQ2wgL_Qzg7Z5Ory7mIoNmciiEYaq4RTMlXobCJqIRvTEAGyRR1DCkTMZKhcgFRm2_ZYIRQFOGyklQFp64WaUFOf2G770OJnxosySdp0ANFYTbqsdjFIjQ4KtHWj1ICJV3T8vLe-8CQZOjR9RtNrL32pvSp9RnPAzjOE_-7NxtXdBQqn34TTvxXOo_d4yBe2lxeUK7pK-ZXtrhZr_EbcYRWOu9eExtvHyxccZMMw
linkProvider Directory of Open Access Journals
openUrl ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Pengaruh+Harga+Dan+Kualitas+Produk+Terhadap+Keputusan+Pembelian+Pada+Caf%C3%A9+Kenalin+Ini+Kopi+Karawang&rft.jtitle=Jurnal+Manajemen+Stratejik+dan+Simulasi+Bisnis&rft.au=Ayu+Juwita&rft.au=Syifa+Pramudita+Faddila&rft.date=2023-06-21&rft.pub=Magister+Manajemen+Fakultas+Ekonomi+Universitas+Andalas&rft.eissn=2746-6868&rft.volume=4&rft.issue=1&rft.spage=24&rft.epage=32&rft_id=info:doi/10.25077%2Fmssb.4.1.24-32.2023&rft.externalDBID=DOA&rft.externalDocID=oai_doaj_org_article_5de39054c59d4952af0aed5ef75ca553
thumbnail_l http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=2746-6868&client=summon
thumbnail_m http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=2746-6868&client=summon
thumbnail_s http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=2746-6868&client=summon