The Impact of Social Media Advertising on Consumers' Purchasing Decisions

• Published in: SHS web of conferences Vol. 215; p. 1012
• Main Author: Deng, Li
• Format: Journal Article
• Language: English
• Published: EDP Sciences 2025
• Subjects: big data applications; compliance; financial regulation; risk monitoring; transparency enhancement

With the rapid development and popularity of social media, social media advertising has become an indispensable part of enterprise marketing strategy. This study aims to explore the impact of social media advertising on consumers' purchasing decisions. Through literature review, questionnaire s...