Diffusion Model and Empirical Study of the Multi-Generation Products Based on Competition

• Published in: Systems engineering (Amsterdam) Vol. 28; no. 12; pp. 84 - 92
• Main Authors: ZHANG, Lei, LI, Yi-jun, YAN, Xiang-bin
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.12.2008
• Subjects: diffusion model; marketing; product diffusion; telecommunication products; marketing; product diffusion; diffusion model; telecommunication products

Diffusion theory, which deals with the market growth rule governing new products, is an important research method in the field of marketing. This study deals with the two subjects as follows: One is the competition-complementarity effect on products of different categories in the process of diffusio...