Examining Young People's Attitude toward Special Domestic Items in Hungary

• Published in: European Journal of Business Science and Technology Vol. 2; no. 2; pp. 141 - 151
• Main Authors: Varga, Ákos, Kemény, Ildikó
• Format: Journal Article
• Language: English
• Published: Mendel University, Brno 30.12.2016
• Subjects: consumer behaviour; consumer ethnocentrism; gender difference

In our study we have examined the awareness and attitudes of young people (18-24 years) in Hungary toward a special selection of items: as several countries in the world, Hungary also has its own list of domestic products, places and historical heritages, which are called 'hungaricums'. Th...