International retailers' strategic responses to institutional environment of emerging market

• Published in: International journal of retail & distribution management Vol. 41; no. 4; pp. 289 - 310
• Main Authors: Cao, Lanlan, Pederzoli, Daniele
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Group Publishing Limited 01.04.2013
• Subjects: Consumers; Developing countries; Emerging markets; Host country; LDCs; Legitimacy; Market entry; Organization theory; R&D; Research & development; Retail stores; Studies; China; Strategic management; Institutional environment; China; Retail management; Emerging markets; Retailing; Internationalization

Purpose - The purpose of this paper is to analyze the international retailers' strategic responses to the institutional environment in emerging markets.Design methodology approach - Based on in-depth interviews with top managers from a grounded-theory perspective, the research provides a compre...