What makes Consumers to Prolong their Consumption on Perishable Food beyond Its Expiration Date?

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 15; no. 2; pp. 133 - 173
Main Authors Hyun Suk Suh, Hyoung Jun Ju
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.07.2013
Subjects
indecisiveness
self-construal
regulatory focus
risk perception
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