Health Halo Effect and Mandela Effect. An Experimental Approach on Packaging Nutrient Content Claims

• Published in: Styles of communication Vol. 14; no. 2; pp. 26 - 47
• Main Authors: BERA, Fabia-Roberta, GRIVASĂ, Oana-Mihaela, IANCU, Ioana
• Format: Journal Article
• Language: English
• Published: University of Bucharest Publishing House 20.12.2022
• Subjects: health halo effect; mandela effect; packaging; nutrient content claims; perceived healthfulness; purchase intention

Health concerns are the main reason for healthy product purchasing. Likewise, the packaging plays an important role in the decision-making process. The present paper investigates the health halo effect and the Mandela effect produced by the nutrient content claims on the packaging of food products (...