On Competitive Strategy from OEM to OBM - A Case Study on a Sealing Parts Company in Taiwan

• Published in: Journal of Asian business strategy Vol. 11; no. 2; pp. 69 - 82
• Main Authors: Chen, Jui-Lung, Hsieh, Chia-Chi
• Format: Journal Article
• Language: English
• Published: Karachi Asian Economic and Social Society 23.08.2021
• Subjects: Competition; COVID-19; Profits; Qualitative research; Sealing compounds; Taiwan

As the market becomes more globalized and the international situation continues to undergo complex changes, the income and profits of the OEM business are getting thinner and smaller. In such circumstances, many companies have initiated OBM business, causing fierce brand competition in the market. T...