The irresistible rise of the notion of terroir

• Published in: Journal of wine research Vol. 35; no. 3; pp. 235 - 252
• Main Authors: Charters, Steve, Harding, Graham
• Format: Journal Article
• Language: English
• Published: Oxfordshire Routledge 02.07.2024; Taylor & Francis Ltd
• Subjects: Consumers; Decantation; Economic factors; Google Ngram; Impact analysis; intermediaries; producers; Qualitative analysis; Qualitative research; Terroir; Wine; Wines

The use of the term terroir is now widespread in the discourse around wine and food more generally. It is assumed to have a long-standing usage yet the growth in use of the term (both in France and in the Anglophone world) is comparatively recent. By using Google Ngram data this study charts the tim...