Country of origin labelling: A consumer preference analysis for ethnic greens and herbs in the east coast USA

• Published in: Economic affairs (Calcutta) Vol. 61; no. 4; p. 641
• Main Authors: Arumugam, Surendran, Govindasamy, Ramu, You, Xinling, Vellangany, Isaac
• Format: Journal Article
• Language: English
• Published: New Delhi New Delhi Publishers 01.12.2016
• Subjects: Asian people; Consumer behavior; Consumers; Crops; Econometrics; Economic forecasts; Education; Ethnic foods; Ethnicity; Ethnocentrism; Family income; Food products; Food quality; Food safety; Herbs; Hispanic Americans; Labeling; Market strategy; Marketing; Population; Purchasing; Questionnaires; Rule of origin; Studies; Variables; Willingness to pay; United States > US

The objective of the study was to predict the willingness to buy (WTB) Country of Origin Labelling (COOL) ethnic greens and herbs in the east-coast region of U.S. The estimated logit model results indicate that, the sample respondents are more likely to buy COOL if they consider food safety, and pro...