Consommation d'alcool, capacité de résistance perçue et exposition sélective aux publicités pro-alcool
Selon la théorie de l'exposition sélective, les individus ont tendance à se confronter aux informations consonantes et à éviter toute information dissonante. Cette théorie est souvent évoquée dans le domaine des publicités d'alcool sans qu'elle soit pour autant testée. Le but de cette...
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Published in | Revue européenne de psychologie appliquée Vol. 55; no. 4; pp. 235 - 243 |
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Main Authors | , , , |
Format | Journal Article |
Language | French |
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Elsevier SAS
01.12.2005
Paris Centre de psychologie appliquée Swets & Zeitlinger |
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Abstract | Selon la théorie de l'exposition sélective, les individus ont tendance à se confronter aux informations consonantes et à éviter toute information dissonante. Cette théorie est souvent évoquée dans le domaine des publicités d'alcool sans qu'elle soit pour autant testée. Le but de cette recherche est de montrer, en accord avec la théorie, que les forts consommateurs d'alcool s'exposent davantage aux publicités que les faibles ou non consommateurs. Nous postulons également que les personnes pensant pouvoir résister à une alcoolisation tendraient à davantage s'exposer à ces publicités. Les résultats obtenus valident la première hypothèse et vont à l'encontre de la seconde.
According to selective exposure's theory, people tend to expose themselves to consonant informations and to avoid discrepant ones (
Festinger, 1957). This theory is often invoked but never tested in the domain of alcohol advertising. The research tends to verify heavy drinkers expose themselves to alcohol advertising more than small drinkers or abstinents. Furthermore, we postulate the more the persons think they can resist drinking, the more they will expose to alcohol adverts. Results tend to validate the first hypothesis whereas go against the second. |
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AbstractList | Selon la théorie de l'exposition sélective, les individus ont tendance à se confronter aux informations consonantes et à éviter toute information dissonante. Cette théorie est souvent évoquée dans le domaine des publicités d'alcool sans qu'elle soit pour autant testée. Le but de cette recherche est de montrer, en accord avec la théorie, que les forts consommateurs d'alcool s'exposent davantage aux publicités que les faibles ou non consommateurs. Nous postulons également que les personnes pensant pouvoir résister à une alcoolisation tendraient à davantage s'exposer à ces publicités. Les résultats obtenus valident la première hypothèse et vont à l'encontre de la seconde.
According to selective exposure's theory, people tend to expose themselves to consonant informations and to avoid discrepant ones (
Festinger, 1957). This theory is often invoked but never tested in the domain of alcohol advertising. The research tends to verify heavy drinkers expose themselves to alcohol advertising more than small drinkers or abstinents. Furthermore, we postulate the more the persons think they can resist drinking, the more they will expose to alcohol adverts. Results tend to validate the first hypothesis whereas go against the second. |
Author | Perrissol, S. Somat, A. Cerclé, A. Boscher, G. |
Author_xml | – sequence: 1 givenname: S. surname: Perrissol fullname: Perrissol, S. email: stephane.perrissol@uhb.fr – sequence: 2 givenname: G. surname: Boscher fullname: Boscher, G. – sequence: 3 givenname: A. surname: Cerclé fullname: Cerclé, A. – sequence: 4 givenname: A. surname: Somat fullname: Somat, A. |
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Cites_doi | 10.2190/A96J-M8HD-Q1FH-K26C 10.1037/0022-3514.46.6.1208 10.15288/jsa.1988.49.314 10.1037/h0042740 10.1037/0003-066X.35.2.151 10.1037/0022-3514.47.6.1191 10.2190/HVM2-41PQ-E774-94MF 10.1037/h0049383 10.1046/j.1360-0443.1998.9333615.x 10.1111/j.1360-0443.1990.tb03528.x 10.1037/h0047029 10.1046/j.1360-0443.1998.93812099.x 10.1016/0022-1031(79)90014-3 10.2466/pr0.2002.91.2.527 10.1111/j.1559-1816.1993.tb01097.x 10.1016/S0065-2601(08)60212-9 10.1007/BF01176076 10.2105/AJPH.84.2.254 10.1037/0022-3514.80.4.557 10.1080/00049536208255449 |
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Keywords | Alcohol consumption Capacité perçue de résistance à la consommation Exposition sélective Alcohol advertising Publicités pro-alcool Selective exposure Consommation d'alcool Drinking refusal self-efficacy Boisson alcoolisée Homme Publicité Efficacité personnelle Consommation Prise boisson Exposition Alcoolisme |
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SubjectTerms | Alcohol advertising Alcohol consumption Alcoolisme Alcoolisme et intoxication aigue par l'éthanol Capacité perçue de résistance à la consommation Conduites addictives Consommation d'alcool Drinking refusal self-efficacy Etude clinique de l'adulte et de l'adolescent Exposition sélective Psychologie. Psychanalyse. Psychiatrie Psychopathologie. Psychiatrie Publicités pro-alcool Sciences biologiques et medicales Sciences medicales Selective exposure Toxicologie |
Title | Consommation d'alcool, capacité de résistance perçue et exposition sélective aux publicités pro-alcool |
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