Exploring the Determinants of Satisfaction and Continuous Intention to Use TVing
Several factors, including personalization, content diversity, user interface, and cost, wield influence over consumer satisfaction and their enduring commitment to using a platform. This research, centered on TVing, a South Korean Over-the-Top service (also known as streaming service, OTT), aims to...
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| Published in | International JOURNAL OF CONTENTS Vol. 21; no. 1; pp. 11 - 22 |
|---|---|
| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
한국콘텐츠학회
31.03.2025
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| Subjects | |
| Online Access | Get full text |
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