The Effects of the Attractiveness of an Internet Shopping Mall and Flow on Affective Commitment

• Published in: Journal of distribution science pp. 29 - 42
• Main Authors: 강성주, 김재영, 박영균
• Format: Journal Article
• Language: English
• Published: 한국유통과학회 01.12.2011
• Subjects: 경제학

With the many advantages of the internet, online shopping has become one of the fastest growing types of retail businesses. However, internet-based firms are much more firmly required to retain existing customers rather than secure new ones, and to make them revisit the site by strengthening trust a...