Automotive telematics market segmentation based on quality expectations

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Bibliographic Details
Published inASIA MARKETING JOURNAL Vol. 16; no. 3; pp. 57 - 75
Main Authors Kim, Dayoung, Kim, Donghee, Oh, Jungsuk
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 31.10.2014
Subjects
product design
quality expectations based segmentation
service quality
Automotive telematics
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