Factors Affecting Online Food Purchase Decisions of Urban Consumers

The COVID-19 pandemic has significantly affected consumer behaviour and accelerated the adoption of online food purchasing. Understanding the factors influencing online food purchase decisions of urban consumers in the post-pandemic era is crucial for businesses to adapt to the changing landscape an...

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Bibliographic Details
Published inProductivity (New Delhi) Vol. 64; no. 2; pp. 175 - 186
Main Authors Indrapurkar, Kavita, Kapoor, Namita, Chaudhary, Nandini
Format Journal Article
LanguageEnglish
Published New Delhi Prints Publications Pvt. Ltd 05.10.2023
Subjects
Consumer attitudes
Consumer behavior
COVID-19
Decision making
Food quality
Gender differences
Productivity
Purchasing
Urban areas
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Summary:The COVID-19 pandemic has significantly affected consumer behaviour and accelerated the adoption of online food purchasing. Understanding the factors influencing online food purchase decisions of urban consumers in the post-pandemic era is crucial for businesses to adapt to the changing landscape and meet evolving consumer demands. In this regard, the study aims to provide insights into the attitudes, subjective norms, and perceived behavioural control that influence consumers’ intentions to engage in online food purchasing. The findings reveal that these constructs significantly predict intentions to engage in online food purchase; in addition, gender differences were not found to be significant.
ISSN:0032-9924
0976-3902
DOI:10.32381/PROD.2023.64.02.6