BTS from “N.O” to “ON” and BEyond: Innovation in Effective Mental Health Messaging and Modelling

• Published in: Asia Marketing Journal (Online) Vol. 22; no. 4; pp. 117 - 149
• Main Author: Blady, Sharon
• Format: Journal Article
• Language: English
• Published: 한국마케팅학회 31.01.2021
• Subjects: 경영학
• ISSN: 2765-6500; 2765-6500
• DOI: 10.53728/2765-6500.1372

Over seven years, BTS have organically embedded consistent mental health messaging and modelling of various mental health modalities, representing innovation within mental health discourse, within and outside the pop and K-pop culture and fandom. Their personal and artistic journeys have resulted in...