Decoding Investor’s Irrationality: A Fuzzy AHP Exploration of Behavioural Biases

• Published in: Vision (New Delhi, India)
• Main Authors: Abhijith R., Bijulal D.
• Format: Journal Article
• Language: English
• Published: 21.04.2025

In contrast to traditional financial theories, which posit rational investors and efficient markets, real-world investors are subject to various behavioural biases. This study seeks to identify, classify and rank the behavioural biases influencing individual stock investor’s investing decisions. Exp...