THE INFLUENCE OF AWARENESS, TRIAL, PREFERENCE, DEVOTION, AND FANATICISM ON THE REPURCHASE INTENTION OF INDOMIE PRODUCTS

The purpose of this study is to analyze the level and influence of awareness, trial, preference, devotion and fanaticism of Indomie customers in Jabodetabek. The research was carried out using an online questionnaire given to respondents who were consumers of Indomie products in Jabodetabek. Based o...

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Bibliographic Details
Published inJurnal Aplikasi Manajemen Vol. 21; no. 3; pp. 718 - 736
Main Authors Qital, Dari Aulia, Munandar, Jono M., Aidi, Muhammad Nur
Format Journal Article
LanguageEnglish
Published University of Brawijaya 01.09.2023
Subjects
awareness
fanaticism
indomie
repurchase intention
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