New Product Marketing Strategy

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 14; no. 3; pp. 169 - 184
Main Authors Sang Yong Kim, Min Sun Yeu, Doo Hee Lee, Shi Jin Yoo
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.10.2012
Subjects
RTD Coffee
Binggrae a Cafe la
New Product Marketing
Online AccessGet full text
ISSN1598-7868
2765-6500
DOI10.53728/2765-6500.1495

Cover

Author Sang Yong Kim
Doo Hee Lee
Min Sun Yeu
Shi Jin Yoo
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Keywords RTD Coffee
Binggrae a Cafe la
New Product Marketing
Language English
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Title New Product Marketing Strategy
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